Whether in sales, marketing, medicine, or education, your business needs an ideally sized tri-fold brochure.

Here’s everything you need to know.

There are few offline marketing materials as effective as a brochure for reaching a broad audience and delivering your message.

According to Top Media Advertising, when a business combines digital and print ads, online campaigns yield 400% more effective results than using individual marketing methods.

No matter your business type, a tri-fold brochure offers a lot of space to present your company and its offerings to potential customers.

Learn more about tri-fold brochures—what they are, their types, benefits, and how to create one that will impress your audience—in this in-depth guide!

What Is a Tri-Fold Brochure?

The simplicity and convenience of tri-fold brochures make them the most popular option in the marketing world.

What kind of advertising is a trifold?

These brochures use two folds in paper or cardstock, creating three sections that contain graphics and information. They work best when you need to spread information widely about a business, event, or product, as they fold neatly into themselves.

Attractive images or attention-grabbing headlines adorn the front panel, while more specific information like features, benefits, pricing, or contact details are on the inside.

Tri-fold brochures are lightweight and compact, ideal for handing out at conventions, trade shows, or other events. Unlike digital marketing materials, these brochures are tangible and can be easily carried around, ensuring your brand stays visible over time.

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A well-designed tri-fold brochure features an aesthetically pleasing, eye-catching layout that clearly presents key business information.

Companies that use high-quality photos and graphics can create professional, engaging designs that highlight their products and services.

A well-made tri-fold brochure can significantly enhance a company’s reputation, brand recognition, and sales.

Ready to Customize Your Own Brochure for Your Brand?

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6 Types of Tri-Fold Brochure Layout

Tri-fold brochures come in several designs, such as:

1. Z-Fold Layout
   The panels open in a “Z” shape, making it ideal for sequential information or building suspense as the reader unfolds the brochure.
2. Single Panel Layout
   Each panel serves as an individual display, perfect for highlighting different products or services.
3. Gate Fold Layout
   Two outer panels fold inward like a gate, making it ideal for showcasing large graphics or images.
4. Accordion Fold Layout
   The panels fold over each other in an accordion style, great for presenting information in a continuous flow.
5. C-Fold Layout
   The “C” shape layout uses the top two panels as covers, with the middle panel unfolding to reveal the main content.
6. Double Parallel Fold Layout
   This layout folds the brochure twice in parallel, creating smaller panels that are ideal for dense information, like menus or catalogs.

Standard Tri-Fold Brochure Size

Here are the most common sizes for tri-fold brochures in business:

What Are the Benefits of Tri-Fold Brochures?

While brochures might seem expensive compared to other printed materials, they offer several key benefits, especially for marketing purposes:

1. Familiarity
   Tri-fold brochures are a widely recognized format, so recipients know how to engage with them.
2. Practicality
   They’re affordable, compact, and can be folded neatly, making them easy to carry and distribute.
3. Portability
   Tri-fold brochures fit easily in pockets and envelopes, ensuring your message stays with the recipient.
4. Organized Information
   The fold structure helps present information in a logical and engaging way.
5. Versatility
   They can be used for advertising, product descriptions, event programs, and more.
6. Cost-Effectiveness
   Tri-fold brochures are an affordable way to advertise your business.

Factors to Choose the Right Tri-Fold Brochure Size

Before you start designing your brochure, consider these factors:

1. Brand Definition
   Clearly define your brand elements—logo, colors, typeface—to keep your brochures consistent with your overall branding.
2. Audience Understanding
   Tailor your design and content to your target audience’s needs.
3. Goals
   Determine the purpose of the brochure. A portable brochure may need to be smaller, while a larger one may work for display purposes.
4. Content and Layout
   Plan the placement of content across six panels: a cover, back cover, and four inside panels. Use headings and bullet points to organize information.
5. Printing and Design
   Choose a design that matches your brand’s style, whether minimalistic or bold. Larger brochures may require more space for graphics, while smaller ones keep things simple.
6. Budget
   Your budget will affect the size and design options available to you.
7. Distribution Strategy
   If mailing, smaller brochures may be more economical. For in-person distribution, larger brochures can make a stronger impression.
8. Brand Communication
   Ensure your messaging, imagery, and tone are consistent with your brand identity.

How to Design and Layout a Tri-Fold Brochure

Follow these steps to design your brochure:

1. Sign up for an online design platform.
2. Choose a tri-fold brochure template.
3. Customize the brochure with your content.
4. Personalize the design by adjusting colors, fonts, and graphics.
5. Save and download the design.
6. Print and distribute your brochure.

Conclusion

Brochures provide a tactile experience that clients appreciate, setting them apart from digital advertising.

Marketing your business with a tri-fold brochure is a great way to capture your audience’s attention and convey concise, organized information.

Follow these steps and guidelines to create a professional brochure that effectively promotes your brand.

Promote Your Business with a Personalized Corporate Tri-Fold Brochure by Suneco Packaging

At Suneco Packaging, we offer expertly designed tri-fold brochures to help you promote your company, services, or products.

Personalize your brochure by choosing the form, material, and finishing options that best suit your needs.

Contact Suneco Packaging for professional guidance, and rest assured that our products come from ethically sourced materials with FSC certification.

Call us today to discuss your tri-fold brochure design ideas!